A good domain name is very important to the success of your online business.
It’s the first impression to your visitors, and it also is how your website will spread by word of mouth, so it is very important that your name is catchy enough for people to remember.
Once you’ve figured out the right niche that you are going to make your website in, you have to sit down and think about what the domain name will be so that you can create great content and start making money!
Here are some things to consider when you pick a domain name for your business.
Make It Your Brand
If you brand your website properly then people will know what your website is about before they even navigate to it. Keep in mind that it should be something relatively short and easy for someone to remember.
Try to keep away from words like “best” or “top”….let your content speak for itself and it will show your visitors that you are the best!
Some things to consider with branding would be what your logo will look like as well as a potential color scheme.
Speaking of your logo, check out Graphic River for some inexpensive logo design templates.
Here’s an example: Lets say that your niche is about coffee. A great brandable name could be something like “Coffee Bean King”. Right off the bat it makes sense to go with a brown/beige color scheme, and your logo could use a bean or crown…maybe a coffee bean wearing a crown!
Use A Catchy Name
The domain name of your website is the first thing your visitors will see, so you want it to be catchy and memorable. This is the part where you get to have some fun, so be creative and whimsical!
If you’re struggling with coming up with something creative, here are some things you can do to hopefully help get those creative juices flowing:
- Write down some of the main things your website is about, sometimes seeing the words makes all the difference
- Go through the alphabet and find words that rhyme with, or sound similar to, the words you wrote down
- Jot down some adjectives for the words you wrote down, use a thesaurus to help you find similar words
- Do a Google Image Search with those words, the images/clipart might trigger an idea or two
Try not to overthink it, if an idea doesn’t come to you then get up from the computer. Go for a walk or watch tv. Do something to get your mind off it and then come back at a later time!
Make It Intuitive
When someone looks at the domain name of your website they should be able to know what it is about. You should try to make it as intuitive as possible so that someone who does a search will want to click on your website when they scroll through the results.
Lets say that someone does a search for “cuban coffee brands”. Hopefully your keywords got you on search result page 1 so they will see coffeebeanking.com.
Right away you know that is a website by someone who knows a lot about coffee, so you’ll likely get a click!
.com Or Bust!
When researching your potential domain name, you might come across the acronym TLD. It stands for Top Level Domain, and all it is referring to are the letters to the right of the “dot” in a domain…so for instance .com, .net, .org, .biz, and so forth.
It’s no secret that the most common extension for websites is .com, and it’s not even close.
In most cases, the audience for your website is mostly non technical people so they are pretty accustomed to seeing websites ending with .com. So, what do you do if the domain name you like isn’t available with a .com TLD?
Don’t worry, there are some things you can do.
- Slightly change the spelling. Use this cautiously because if the user can’t spell it then they can’t get to your website
- Use numbers where you can
- Hyphenate in between words. Confession: I’m not a huge fan of this but I wanted to list it as an idea
- Come up with a similar domain name that is available
If you’re deadset on not changing your domain name then you can always use one of the less common TLDs (.net, .org, etc)
No Trademark Infringement
One of the big no-nos to consider when choosing your domain name is to include a trademarked name in it.
For instance, lets say that you are in the speaker niche and you love Bose, and everything about it. Don’t go with a domain name like allaboutbose.com or even something more catchy like bosebigshot.com.
There are 2 main reasons that this is not a good idea.
First of all, you run the risk of alienating a good portion audience. Perhaps I’m in the market for a speaker but I don’t want a Bose system.
I wouldn’t be inclined to click on the link for a website with the word Bose in its domain name. Even if I don’t want Bose initially, you still have a chance to change my mind once I read your content. If you scare me off before I even get to your site, then you have no chance at all.
You also run the risk of potential legal action. Since Bose is a trademarked entity, you aren’t allowed to just freely use it to make money like that.
If Bose were to pick up on your existence, then they would have the ability to go after you legally and wind up having your website taken down at the very least. We definitely don’t want anything like that to happen.