Do you have content on your website that you want to appear in a Google search? Like the famous quote from the movie Field of Dreams says, “if you build it, they will come”….but how will they know you’re there???
There are literally millions and millions of people out there doing searches in Google every day. Lets ask Google themselves just to see how many
WOW! That’s a lot of searching and a lot of different search terms!
As bloggers, our goal is to get our pages at the top of the search results in the search engines. Knowing the search terms, also known as keywords, that people are using help us to target content to our audience.
Here are some ways in which you can find the best keywords for a website post.
A keyword is just the search text that someone enters in the search engine.
So then how do you know what people are searching for? There are many online tools that have been created to help figure out the most popular search terms. For the purposes of this post, I will be focusing on 2 of these tools: The WA Keyword Tool and Jaaxy.
It is really easy to find some great keywords using either tool. All you have to do is enter in a phrase that you think someone would search for and click on search.
You will be given the results for your keyword as well as many different suggestions for similar keywords within your niche.
The meaning of the columns is as follows:
|Avg||The average number of searches that keyword gets per month|
|Traffic||The estimated number of visits per month if you achieve a page 1 ranking|
|QSR||Quoted Search Result: The number of competing websites ranked in Google for that exact keyword|
|KQI||Keyword Quality Indicator: Green is great, Yellow is OK, Red is Poor|
|SEO||A score from 1-00 based on traffic and competition, the higher the score the more likely you’ll get a page 1 ranking|
I know that seems like a lot of information to analyze so I’m going to help break it down for you.
At the end of the day, the 3 main columns you want to focus on are Avg, QSR, and KQI. I have found it easiest to analyze it starting from the right side.
KQI should always be green, you shouldn’t waste your time with a yellow or red one because you’ll be competing with some pretty big websites out there, I’m talking ones that get millions of views a day. It’s unlikely that you’ll out rank them.
QSR should be as close to 0 as possible. Remember, that is the number of websites that are ranking for this exact keyword so the fewer sites out there the better.
Avg should be as high as possible, ideally over 100. The more searches per month, the more likely people searching will find you.
There are 2 types of keywords that I want to make sure you understand because I think it will go a long way with helping you get good traffic.
Low Hanging Fruit
This keyword type refers to those keywords that may not get the most searches per month, but their QSR is really low.
These are great because they are very easy to rank for and once you wind up on page 1 then you will get more traffic.
Also, they add up quickly…think about it, say you have 5 keywords that have 40 searches per month with a QSR of 15. You cacn potentially wind up on page 1 for 200 searches a month…pretty sweet!
Long Tail Keywords
A long tail keyword is one that is made up of 3 words or more.
These are good to use because they contain other keywords within them. If you rank for one, you could be ranking for all of them!
Say you do a search for “youth foodtall helmets” and Jaaxy shows you it has a QSR of 120 but the it also lists “safest youth football helmet” with a QSR of 60, which would you choose? Your best bet is to go with the long tail keyword of “safest youth football helmet” so you get the most bang for your buck!
SEO In A Nutshell
Try searching for articles about getting content ranked in Google and one of the first things you’ll come across is a term called SEO (Search Engine Optimization). I have to admit that when I first started blogging, I had no clue about what SEO was and I found that researching and reading about it confused me even more!
It wasn’t until I joined a website called Wealthy Affiliate that I learned exactly what SEO is, and also how to properly do it.
Turns out that I was making it WAAAY more complicated than it is, and that’s when the light bulb went on!
To put it in basic terms, SEO is something you can do to your content so that the search engines recognize it and hence give it a higher ranking. There are many techniques you can employ, but here are the 5 simple steps that I use.
1) Keyword Placement
You’ve done your keyword research and now have a keyword that gets good traffic and has a good QSR, so now it’s time to put that keyword to good use. You should put your keyword in the title of your blog post as well as somewhere in the first few paragraphs of text, and then after that, just simply write naturally.
Be sure to avoid using your keyword, or even new keywords, in the rest of your post…this is called keyword stuffing and Google will pick up on it and it will hurt your ranking.
Don’t overthink it, just type as you would speak, and there will be tons of keywords in there!
2) Meta Tags
When you do a search, ever notice that the title of the post is in blue and then there is some text under it? Those values are set by the author of the post in what are called Meta Tags.
The title is self explanatory, use the title you’ve already created and you can also add some additional text to make it seem more attractive to click. The meta description should be brief and should entice the user to want to click the link….be sure to keep it 160 characters or less. Oh, and of course try to get your keyword in there too!
Having visually pleasing images in your post is very important as they serve several purposes. First they provide natural breaks in all of the text and make it more pleasant to read. Secondly, images can actually help you with your SEO.
When you upload an image, you must make sure that you fill out the Title, Description, and Alt Text fields because the search engines actually see these and someone can wind up at your website via the search results for an image that you have in your post!
Did you know that you can create really awesome images using just Microsoft Word? Make your website stand out with this training I wrote that shows you ALL the tricks!
How cool is that?
4) Share Socially
Social media has really asserted itself as a major force in the online world. With so many people constantly on the various social media outlets, it’s easy to see how they can really benefit someone that is trying to reach out to many people. I highly recommend getting on social media, if you haven’t already, and start spreading the word about your website.
Here’s a learn from my mistake opportunity: Don’t sign up for too many social media platforms!
Keeping up with too many is difficult so it is in your best interest to pick 2 and just focus on those. Also, I strongly encourage you to make sure Google+ is one of your 2 because Google tends to favor that one for obvious reasons!
Getting people excited and talking about your content is an important aspect in your ranking. The search engines like content that helps people solve problems or gives people information that they are looking for.
One of the ways that they can tell is by comments that people leave. A tip on getting comments is to make sure you ask questions at the end of your post….that tends to get people to answer them in the comments.
When I first started blogging, I knew absolutely nothing. learned all of this and MUCH MORE from folks that have been doing this successfully for many many years.
NOW IT’S YOUR TURN TO START MAKING MONEY ONLINE!!!
I strongly encourage you to check out Wealthy Affiliate, it’s FREE for you to try (no credit card needed)! Sign up by clicking below and we’ll instantly be connected when you join and I’ll be more than happy to show you the ropes and get you up and running ASAP! I’m always available for help and any questions you might have….can’t wait to see you there! 🙂